ST

KPIs

Mission, daily inputs, daily outputs, weekly outputs — one card per department. Targets shown as — are still to be filled in.

Mission
STSky Tan
Clients on retainer
target: 50 by 2026-07-01
Fulfillment

Internal throughput + client engagement

KWKatya Nayme Wagman
Weekly output— Aggregated rate / count — the scoreboard
  • Videos recorded this week (count)—
  • Client Slack reply time (median)— hours
    Median, not average
  • Editor volume hit rate— %
    % of editor-days at 2× Tier-2 + 1× Tier-3
  • Scripts shipped to all clients on Monday100%
Sales

Funnel from booked → closed

ULUlysses
Weekly output— Aggregated rate / count — the scoreboard
  • Booked calls— / week
  • Calls showed— / week
  • Calls pitched— / week
  • Decision pending— open
  • Closed— / week
Recruiting

Sourcing → interviews → hires

APAyush Patil
Daily input— Leading activity — are we doing the work?
  • New sources worked today (LinkedIn / LATAM)— / day
    Bottleneck-driven — rotates weekly with the current choke
Daily output— Completed deliverable shipped today
  • Interviews held today— / day
  • Offers extended today— / day
Weekly output— Aggregated rate / count — the scoreboard
  • Hires made8 / week
    5 short-form + 2 long-form + 1 QC
  • Interview show rate— %
  • Offer acceptance rate— %
Content

Daily production + funnel-driving outputs

STSky Taninterim
Daily input— Leading activity — are we doing the work?
  • Videos scripted by Henry4 / day
  • Videos scripted by Sky4 / day
  • Total scripts8 / day
  • Videos edited by 2pm cutoff— / day
  • Videos posted— / day
  • Stories posted1 / day
Weekly output— Aggregated rate / count — the scoreboard
  • Scripts (cumulative)56 / week
  • Videos edited + posted (cumulative)56 / week
  • Closed leads— / week
  • Booked calls— / week
    Also tracked by Sales as conversion — same number, two lenses
  • Website visitors— / week
CRO

Conversion optimisation between visitor and booked call

STSky Taninterim
Daily input— Leading activity — are we doing the work?
  • A/B tests launched today—
  • Copy / page variants shipped today—
  • Funnel page changes deployed today—
Weekly output— Aggregated rate / count — the scoreboard
  • Form fill rate (visitors → form submission)— %
  • VSL watch rate (% who press play)— %
  • Avg VSL watch time—
  • Visitor → booked call rate (full funnel)— %
  • Tests concluded (winning variant shipped)— / week